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Bailey Review : ウィキペディア英語版
Bailey Review
The Bailey Review (titled "Letting Children Be Children") was an enquiry into what was described as "the commercialisation and sexualisation of childhood". It was commissioned by the UK Coalition government in response to the manifesto commitments of the Conservative and Liberal Democrat parties in the 2010 general election. The Coalition believed that children in the UK were "being pressured to grow up too quickly", and sought recommendations on how to address what they perceived as public concern about this. On 6 December 2010 Michael Gove, Secretary of State for Education, appointed Reg Bailey, Chief Executive of the Mothers’ Union, to lead the Review. The results were published on 6 June 2011.
==Recommendations==
The review made 14 recommendations:
# Ensure that magazines and newspapers with sexualised images on their covers are not in easy sight of children.
# Reduce the amount of on-street advertising containing sexualised imagery in locations where children are likely to see it.
# Ensure the content of pre-watershed television programming better meets parents’ expectations.
# Introduce age rating for music videos.
# Make it easier for parents to block adult and age-restricted material from the internet.
# Develop a retail code of good practice on retailing to children.
# Ensure that the regulation of advertising reflects more closely parents’ and children’s views.
# Prohibit the employment of children as brand ambassadors and in peer-to-peer marketing.
# Define a child as under the age of 16 in all types of advertising regulation.
# Raise parental awareness of marketing and advertising techniques.
# Introduce quality assurance for media and commercial literacy resources and education for children.
# Ensure greater transparency in the regulatory framework by creating a single website for regulators.
# Make it easier for parents to express their views to businesses about goods and services.
# Ensure that businesses and others take action on these recommendations.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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